Posts Tagged ‘Ford’

Chrysler As A Company Started Long Before The Fiat Deal

Thursday, April 8th, 2010

The history of Chrysler working all the way up to become on of the “Big Three ” Us Automakers , all began years ago in 1908 when Walter P. Chrysler started his pursuit by participating in a Chicago auto show. He was thirty three years old and was hired to work in the then dominate transport industry of the time -”the railways”. Despite his job, he favored automobiles more. When he witnessed a white colored Loco mobile, he was inclined to it and became indebted just so that he could own it. Then succeeded many months of puttering about the car and grasped later on how to drive this car.

In another four years, Chrysler turned his obsession for automobiles into a career. As a production manager for Buick he worked hard and rose to become the president as well as General Manager of a GM division. This was his first serious involvement with automobiles. He then, after having quit his previous job in 1920, took to resuscitating an unsuccessful Willys Overland company and repeated this job with another firm called Maxwell Chalmers. Four years down the line (1924) he was successful in launching his first car that bore his name.

Three years had passed in time for Chrysler to achieve a great success at the time which he had bought out Maxwell and thus this became the stepping stone in creating a name for the well-known car manufacturing company called “Chrysler.” Included in the Chrysler stable were automobile lines such as DeSoto, Plymouth automobiles, Dodge and of course Chrysler automobile products. It is said in the auto industry historical realms that it took but five more years before Chrysler became a complete automobile manufacturer. Of course a major landmark and milestone in the Chrysler corporate history timeline. True to his very form and character Mr. Chrysler was big and bold enough to challenge on two of the most known automobile brands: GM and the Ford Motor Company.

It only needed just about five more years before Chrysler became an integrated automobile manufacturer and in fact was a major milestone in the Chrysler history timeline. He was then big and confident enough to take on two of the most known automobile brands: GM and Ford. Even so, his innovative design, the 1934 Airflow, did not market as much money as the other car designs did, but the company managed to survive the Great Depression. During World War II, the company didn’t have a choice but to change plans and switched to manufacturing military vehicles.

The next major landmark in Chrysler history was the introduction of Hemi V8 engine which took place in 1951. Since then, Chrysler has led the way in developing new technologies from scratch and this has always helped the company in being able to mass produce high quality cars. Since then the company has seen its fair share of ups and downs; there is however no denying that whatever vicissitudes the company has faced, it has always managed to produce right cars and at the right times.

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The Ford Mustang A 1960’s Legend

Tuesday, February 23rd, 2010

Released at the New York World’s Fair in April 17, 1964, the Ford Mustang was produced by Ford Motor Company in which it became phenomenal due to its stylish design and looks. Ford Mustang was made with resemblance of Thunderbird and Ford Falcon. This was no accident. Ford Motor Company had been revitalized by Ford president Robert McNamara. Mr. McNamara. Robert Strange McNamara later went on to became the infamous Secretary of Defense blamed for managing “body counts ” and stats as Secretary of Defense , under Presidents Kennedy and Johnson . There is little doubt about the fact that McNamara was a pioneering “stats guy”, as opposed to running a business (or war), by the seats of your pants. Robert instituted statistical management during Word War 2, and created the whole “whiz” kid group that revolutionized US business after the war. Indeed the very name badge derived from “Mustang” admiration of the US World War II P-51 Mustang Fighter Plane. However to drive home the point, this label was not blindly applied by “yes men management”, like you might find at other auto industry market leaders in the US at the time., Robert J. Eggert was in-charge of the company’s new model names. He only included “Mustang” on his research and proceeded only to adopt it after extensive testing and evaluation by special focus groups and testing with potential consumers.

Mustang got heavier and larger every year but a note changed Mustang’s design and return to the original 1964 model. That letter came from a devoted Mustang customer to open the minds of designer. To their credit they were not closed minded and listened. Mustang models stand out among competitor’s models through its unique pony style car. This style still affects newer car generations and models.

Ford produced another amazing models name “Mustang II.” It was the smaller design of the old 1965 Mustang which has several new features like embedded bolt-on faade and sub-frame. Although it was under-powered, it saves fuel which made it to become popular in the past when fuel source was least.

King Cobra was the enhanced model of Mustang II. It didn’t become more popular than its origin because Ford immediately introduced the 1979 models with Fox platform. The interior can accommodate four people at the rear sit, bigger trunk, as well as the engine. In addition, it was used in the Indianapolis 500 Pace Car which result Ford to produce another 10,000 replicas.

During the 1990’s, Fox 4 models became popular though it’s heavier and under-power. This is also the same era when 4.6L SOHC and DOHC V-8s models were used in the GT and SVT Cobra. The 2005 SN197 is believed the safest car of Ford with three-link suspension and axle. Finally, 2010 models will be soon released for public viewing. No doubt about it the Ford Mustang automobile line was both an innovator and trend setter in the automotive marketing marketplace.

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